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SUCCESS STORIES

Improving customer support experience and creating operational excellence for the Tech Support team

The Project: KnowledgeBase


The Client

ADS Technologies
(www.adstech.com) is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions for the personal computer. Since the company's inception in 1992, the cornerstone of the company's success has been to introduce niche or high-end technologies to the consumer marketplace with quality devices sold at a reasonable cost.

Business Situation

To stay in competition, ADS needs to have a continuous line of consumer products being released, with updated and new versions being launched every six months. Supporting these customers world-wide and keeping up to date was becoming a nightmare for the support department. Adding new support personnel only escalated costs but did very little to bring about customer satisfaction. ADS was looking for a software solution that could help.

The Solution

AEC Tek was asked to study the situation and recommend a solution. After studying the support process at ADS, AEC Tek recommended the following solution:

 Product Managers where asked to document their bug list at the time of product release which became the FAQs.

 
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Client Quotes

“AEC Tek has proven itself over and over to be a valuable partner for ADS Technologies. The team has exceeded all expectations in the programming and design of our website, which is superior in navigation, functionality and marketing aspects. Their innovative approach has produced outstanding, professional, results at a fraction of the cost.”

Christina Cu-Ito
Director of Marketing Communications
ADS Technologies
 Customers were able to do instant search to find solutions to most common issues in the knowledgebase database, using a personalized web login.

 Customers were allowed to report problems through the web login and follow up via a ticket number allotted to them.

 Calls were automatically routed to respective Tech Support group world-wide based on the customer’s geographic knowledge and product support needs.

 Tech support had access to past tech support questions and could escalate tickets to product managers for support.

The above solution was data based creating a knowledgeBase web portal, were Customers, Tech Support and Product Managers could interact 24/7 to create a quicker response and an engaging experience.

Business Impact

 ADS were now able to release and simultaneously support 50 products world-wide.

 All mundane tasks were now handled by the KnowledgeBase web portal, though the products increased from 32 to 50, Tech support team shrunk in size to almost 75%, leading to considerable saving in cost.

 Customers experienced a high level of satisfaction with 24/7 enhanced support and easy access to information using a web login.

The Technology

 Architecture: Component based 3-tier architecture

 Software: Microsoft Dot Net Technology, ASP.Net 1.1,
                   Microsoft SQL Server 2000,
                   Microsoft Full Text Search Technology

 Operating System: Microsoft Windows Server 2003,
                                 Internet Information Server 6.0


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